Mike Gutshell is a man with a mission. President of Kruger, a U.S. based subsidiary of Veolia Water, you could almost be forgiven when speaking to him for thinking that he was out on the campaign trail. “Let’s be honest about it”, he affirms, “the water and wastewater industry has never been perceived as the most exciting business in the world. The world of water in general has never been viewed as a sexy subject.